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who's who and glossary
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Consumer Behavior: Building Marketing Strategy Subclass_SAINS who's who and glossaryConsumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy based examples, and application.
US$ 47.00
US$ 47.00
US$ 47.00
US$ 47.00
US$ 47.00
